The SLC Promise


As an authentic conscious lifestyle brand, we adopt a mindful approach to business. At She's Lost Control we strive to find meaning and a higher purpose in profit. From day one, this has been our heartfelt mission and journey. 

Never afraid to challenge conventional thinking, we are always using our voice, community and platforms to impact positive change. This isn't easy, but it's necessary. 


She's Lost Control is in itself an ever-evolving journey of transformation. A journey of discovery, soul-searching and evolution. When we talk about transformation at SLC it is multi-layered... 

Transforming Minds 

The promise to provide you with all the tools to enrich your self-care and personal journey. Supporting minds through personal growth, spiritual growth and lifestyle choices. Educating minds with information on topics such as sustainability, ancient wisdom, science and modern 'magic'. 

Transforming Industries 

We're not scared to get our hands dirty and be the voice that's needed to transform industries from the ground up. This is a promise. From our supply chains and brand curation, to the healers and collaborators, we are always striving for higher purpose in the wellness industry and measuring our impact for positive change.

We existed long before crystals went mainstream and were London's first conscious lifestyle brand. Since then, we have been at the forefront of modern mysticism, helping to transform out-dated perceptions of the spiritual world.

For the past 2 years our founder Jill Urwin has been leading the dialogue in responsible global mining for the wellness industry. This is a huge undertaking with the lifelong goal of implementing change through grass root initiatives, formalising mining communities and transforming the outdated and unregulated supply chains.  

Transforming Lives

We believe that empowering people and communities can transform lives.  We work direct with miners, indigenous tribes, makers, healers and artisans to ensure that they have a root to market that ensures fair trading practices and respect for their cultures. 




We believe in the power of 3, which in numerology represents growth, inspiration, inner guidance, and manifestation. So the very framework of our business is based on our triple bottom line approach which is all about reaching the sweet spot of true balance between people, planet and profit. Monitoring our impact every step of the way.




Transformation - self healing, education, support, leading change, improving minds, improving lives, self-empowerment 

“Few things in this world are more predictable than the reaction of conventional minds to unconventional ideas.”
John Anthony West

We believe that the sweet spot of sustainability is achieved with a triple bottom line framework, so 


From our very origins of wills and intentions when starting the work, was a sentiment of search for purpose-commerce and sacred trade."

Incausa is a study to find meaningfulness in profit; for mindful growth: personal, community and society. Beginning by creating a product line for ritual and meditation practice that touches on the ancient traditions, that are pure in essence, materials and simplicity. And with a design that speaks of a sustainable distancing from automation to up-value the human hand touch.


True wellness arises when we re-align ourselves with the rhythms and elements of nature. In an increasingly chaotic and over-stimulating world, Moon Bath’s bathing rituals inspire you to create space to slow down, tune in and reconnect.

Combining ancient wisdom with modern intuitive alchemy, Moon Bath curates earth integrated Botanical Bath Teas, Infused Sundance Bathing Salt, Body Rituals, Facial Rituals and Sacred Smoke aromatherapy.

Simple and organic, our products contain no synthetic chemicals or preservatives — because those don’t belong on our skin. The ethos of the modern bathing renaissance is to move beyond bathing as simply cleansing ourselves, and toward bathing as an opportunity to drink in through our skin the varied benefits of plant medicine.

We see the triple bottom line approach to business as an important way to create positive social and environmental change. Our initiatives include sustainable packaging, carbon neutrality, charitable partnerships, and working with mission driven vendors. Moon Bath is a proud member of 1% for the Planet, donating at least one percent of annual revenues to environmental nonprofits committed to creating a healthy planet.

Inspired by living in alignment with the lunar cycles, we invite you to tune in to the rhythms of nature and create space to connect more deeply with yourself through Ayurvedic self-care rituals. 

Women owned. Colorado made. Sustainably packaged.