COMMUNITY MATTERS
THE SLC COLLECTIVE
...And we’d love to invite you on the journey with us. The SLC Collective is about supporting and empowering us all to grow and expand, for the greater good of people and planet.
Community is everything to us. As we all navigate this troublesome world, we hope to make a positive impact on the industry, one for others to follow. In doing this, we are shifting our model slightly in order to reshape the landscape in the wellness space.
As our friends and respected practitioners - who we believe are aligned with our core values - we are inviting you to become a founding resident in the SLC Collective, and join us in a movement of shared success. We will provide you with the opportunities, support, and tools to expand your work even more. We believe that the world needs more of your magic.
We will only open up spaces for practitioners to apply for the SLC Collective twice a year. You are being invited as a founding resident because we already know and love your work.
Read on for the lowdown...
"The SLC Collective is a small group of SLC recommended practitioners who we believe are experts in their field, aligned with our core values, and responsible, authentic and original in their practice. A group of trailblazers whose expansion and growth we want to champion, and who we invite to support and empower one another. This is a safe space where collaboration thrives over competition."
The SLC Collective Benefits...
Event Perks.
Valentine Road was build on a dream to foster a sense of community, connection and transformation. We wanted to make it feel like home. Although the accelerated shift into the digital world is incredible, there is still an indisputable need for IRL connection.
We recognise that we are in financially challenging times, so we hope to make it easier for the SLC Collective to hold space in a way that feels financially, socially, and energetically accessible and rewarding. You are being offered the space for a hugely discounted and exclusive rate (As low as £31/hour), and you have the flexibility and freedom to sell through your own platforms, and price how you wish. This includes taking the full revenue for your events.
We will still list your event and share your promotion on instagram. It will also be listed on our events board at Broadway Market.
Check availability, private rates, or book, HERE (Password 7442)
Championing You.
After 10 years in the alternative wellness space, we are trusted by customers, private clients, corporates and press to recommend the highest calibre and most suitable practitioners and healers for their needs. In the private event space in particular, we have become the go-to brand when it comes to designing bespoke content and experiences, whilst delivering the perfect balance between integrity and creativity.
We take our recommendations very seriously, so we would only ever put a practitioner forward for an event if we were familiar with and valued their technique, expertise and abilities. To date, we have had a pretty informal relationship when it comes to recommendations and private bookings. We' are offering to make this a little more official by promoting you and your work via a residents section on our website.
Understandably, we will only recommend practitioners within the SLC Collective to clients, press and customers.
Discounts.
We offer all our SLC Residents a 10% discount across all products and events (in store and online). Simply enter your unique code at the check out. Oh, and on your birthday, don't forget you get 20% discount... Happy Birthday from us!
We will also be issuing discount codes for other local and aligned brands for you to use as you choose.
Community Love.
Do you have an idea for a community, charity or donation based event but need a free venue? We'd love to help you with that, and are offering the SLC Collective priority on bookings. This is an opportunity for us to work in harmony and make a positive social impact on a local or global level. Whether it's creating a safe space for marginlised groups; raising awareness and educating on social or environmental issues; providing much needed rest or support for vulnerable locals; raising money for a charity or crowd funding project; supporting local youths; or simply providing a safe space for locals to come together without any financial burden, we're happy to provide Valentine Road for free.
Full details on our Community Space Hire can be found HERE
Free Space.
The use of Valentine Road for free once a year* so that you can grow in your practice. We understand that practicing new sessions or concepts; hiring somewhere to shoot your new headshots; or even finding somewhere private and spacious for a creative brainstorming session, can often come with a financial burden. So let us make this a little easier for you by offering you our gorgeous space at Valentine Road. We understand the importance of personal growth in business and want to champion your expansion.
To book your spot and read the full T&Cs click HERE
*At off-peak times and after collaborating on 4 activities in any 12 month period.
Gifted Experiences.
As healers, space holders and practitioners, we know how energetically draining things can get. So from time to time we will gift you experiences such as float tanks, light therapy, aura photography, etc. Just keep an eye out for the SLC Collective newsletter.
Optional Extras...
Here are a few completely optional extras to further support your growth... dip into them as much or as little as often.
Referrals.
We're super grateful for all the clients and recommendations you guys send our way. So if you wish, we can set you up with your own introductory referral code for your customers or subscribers to use on SLC product. They will receive an introductory 10% off, and you will receive a 10% kickback as a thank you each time your code is used.
SLC Gatherings
From time to time we will host small gatherings for the SLC Collective, to hang-out, meet one another, talk about industry-wide topics, struggles and trends, or to simply have a bit of fun. We love collaboration and bringing talented souls together.
Cyber Check-in
We know it's not always possible to meet up IRL, so we thought that cyber check-ins to talk about the lay of the industry and how we can push boundaries together might be a good shout.
WhatsApp.
We know what you're thinking, 'not another whatsapp group!', but this is a closed group for the SLC Collective to seek advice and support from one another. It's an opportunity to share your work, promote ideas and rise together. Running a business can sometimes be isolating, so we hope this group will bring connection and combat some of the challenges faced by wellness practitioners. You can join HERE
Ambassador.
As part of the SLC Collective, you have the chance to opt in to be an SLC Ambassador. Running a store, we know how effective upselling can be when it's honest and authentic, both for the customer and the retailer. If you offer a service where you feel that certain sustainable, natural and ethical SLC products would be a nice add-on for your clients, then we will waver the wholesale minimums for you. You can read more HERE (passcode 7442)
Healers supporting healers.
Do you feel called to help other healers on their journey? Being part of the SLC Collective will give you the opportunity to offer event swaps to each other to gain trusted feedback, or simply for rest and personal growth. We will faciliate a closed network for you to share your incredible work and offerings.
The energy exchange...
To be part of the SLC Collective and take advantage of your exclusive perks and support networks, all we ask is for you to kindly commit to...
Comms.
We're not just a venue... but we know that you know that! Please tag and mention us in your social posts and event listings. We'll provide you with a selection of small SLC Collective logo badges to pop on the corner of your event flyers. There is a variation of designs to choose from so they work with your own artworks. The collective is about mutual respect, support and love so we can all rise together, so please share the love if you decide to be part of the collective. You can see the artworks and example mosck-ups of them in use HERE
In-House Events
We will still be curating our own in-house schedule of events at both venues as we always have, which will be scaled-back to allow space for the new model. The in-house events will be based on cultural topics, our planned campaigns, and moon/astro/pagan key dates that are our bread and butter and we kindly ask that collectively you contribute. We work with all practitioners slightly differently depending on the modality, and experience: to some, a contribution might be one-to-one readings at Broadway Market, others it might be a moon circle, or even written content. There is no one-size-fits-all approach, but it needs to feel balanced and make sense to prospective customers and clients. In our eyes,. you already contribute and collaborate, so very little changes for you here.
Unique Events.
We want your events to perform as well as possible, so please refrain from hosting the same event elsewhere in a close proximity to avoid splitting sales. Ticket sales make no difference to us financially with the SLC Collective model, but we want you to succeed, and to make the experience as impactful as possible for our shared community.
Here are a few completely optional extras to further support your growth... dip into them as much or as little as often.
Referrals.
We're super grateful for all the clients and recommendations you guys send our way. So if you wish, we can set you up with your own introductory referral code for your customers to use on SLC product. They will receive an introductory 10% off, and you will recieve a 10% kickback as a thankyou each time your code is used.
SLC Gatherings
From time to time we will host small gatherings for the SLC Collective, to hang-out, meet one another and have a bit of fun. We love collaboration and bringing talented souls together.
Healers supporting healers.
Do you feel called to help other healers on their journey? Being part of the SLC Collective will give you the opportunity to offer event swaps to each other to gain trusted feedback, or simply for rest and personal growth. We will faciliate a closed network for you to share your incredible work and offerings.
WhatsApp.
We know what you're thinking, 'not another whatsapp group!', but this is a closed group for the SLC Collective to seek advice and support from one another. It's an opportunity to share your work, promote ideas and rise together. Running a business can sometimes be isolating, so we hope this group will bring connection and combat some of the challenges faced by wellness practitioners. You can join HERE.
Ambassador.
As part of the SLC Collective, you have the chance to opt in to be an SLC Ambassador. Running a store, we know how effective upselling can be when it's honest and authentic, both for the customer and the retailer. If you offer a service where you feel that certain sustainable, natural and ethical SLC products would be a nice add-on for your clients, then we will waver the wholesale minimums for you. You can read more HERE.
All SLC Residents will receive a dedicated space on our website where customers and clients can discover their talents. After 10 years in the space, our recommendations carry weight and we will only open our books to review spaces for new residents twice a year. You will also be included in our newsletters (15k mailing list), Instagram posts (32k followers), and blog posts (with a view to increase SEO effectivity).
Content Creation.
Event Listings.
Private Events.
We will list your events at Valentine Road on our website for our community.* A flyer will be created in our branding for the purpose of our website. Rather than booking via our website, customers will be redirected to your page.
* Provided events are in line with our brand and values.
The Private Events and Corporate side of the business is a growth area for us. We have been designing and curating bespoke activations for brands, corporate businesses, festivals and creative agencies since 2016. Our high profile clients continue to work with us because of the inventive way we create unique and tailor-made experiences, from idea through to production. They also trust our practitioner calibre. As part of the SLC Collective, we will offer you the most aligned private events for your area of expertise and negotiate the highest fee possible, relative to each client. You're under no obligation to confirm the events we offer you, but generally speaking they're fun and well paid.
We are regularily contacted by press and TV for recommendations of practitioners and healers. As the SLC Collective you are on our go-to talent list. Recently, we have hooked practitioners and talent up with Dazed, Elle, Channel 4, The Evening Standard, Sky, It's Nice That, and The Sunday Times Style, to name a few.
We will actively seek opportunities to invest in photo or video shoots with you for ongoing content. In some cases we will put spend behind the content on Instagram which is something we are exploring currently.
Answers to your burning questions...
After reading this, we're sure you'll have some questions...
How is it sounding so far? Are you in?
HELL YEAH!Why do this?
Because to us, success or wealth is not all based on money. We believe that true value and wealth is achieved through collaboration, making a positive social and environment impact, and ultimately being a purpose-driven business. We recognise the issues in the wellness industry and hope to transform the industry and pave the way for others to follow - together with your help.
So what's the main difference to before?
Not much in terms of the work you do with us. Yes, you will make a higher profit margin for the majority of your events at SLC, which is great, but to us, the biggest difference is connecting everyone, and championing collective growth. To us, this is the bigger picture. Our primary objective is to foster a community of like-minded practitioners and change-makers who can lead by example together.
Will I need to set up for my own events?
Yes. In order for us to make the space hire as low as possible for you, we will need to hand the set-up and de-rig over to you (and your team/assistant if you have one). You will notice that even if you hire the space for 3 hours, you will still make around £650 profit for a sold-out £35 event. We hope that this allows you some flexibility to bring in an assistant if you need the help.
Will the 'SLC Collective' be public facing?
Yes, in terms of the mutual promotion and comms - proudly announcing this network of innovative leaders in the industry. No, in terms of the financial rates and SLC Collective benefits. This is private info and available to you only as a founding resident. Rates are different for other practitioners who aren't part of the SLC Collective.
If I don't join, will I still be able to do private events?
No, unfortunately not. We want to our relationships fair and honest. As always, some events are more lucrative from a financial perspective, while some are more rewarding from a promotional or learning perspective. We believe that balance is key here, which includes balancing your triple bottom line. Hopefully being part of the SLC Collective will help to support you with your social and environmental bottom line, not just the financial.
What if I want to leave the SLC Collective at any point?
No sweat. Just let us know. This is our heartfelt effort to support positive transformation in the industry. If it doesn't align with you then that's totally cool. It's important that your heart is in it too, and that you're proud to work with us, just as we are with you. This is our honest attempt to make more impact socially, both by supporting you as practitioners, and subsequently supporting the local community through the incredible work you do.
What about private one-to-one sessions?
Private one-to-ones will be following the current in-house format, although you will obviously benefit from the SLC Collective perks to offset and balance out the readings. Our rent on Broadway Market is steep due to the high footfall so we need to ensure our overheads and costs are covered. Most customers for readings come from our following or the street presence. We will be sending a separate info sheet on one-to-one readings with a few new ideas we've had on elevating them more.
But I like the current set-up, can I stay on the current arrangement?
We will still be curating in-house events - such as Moon Space, Feeling Sound, Pussy Portal, Astro Club, and all key cosmic dates - which will be as per the current agreement, but all other events will now fall under the new model. By doing this, we are now able to offer you rates that can support your profitability for each event.
When will this be rolled out?
The SLC Collective is active from now, you are free to join. Any events that are already booked within the older model, will still go ahead as we agreed, but going forward, the process for hosting events will be within the new model, which we hope you agree, is a really positive shift for you guys. We will be chatting with you all individually to address any complexities, concerns or questions.
The SLC Collective Values...
The SLC Collective Values are deeply rooted in our SLC values and DNA...
Community.
To nurture, support and champion one another in a safe space while serving the greater community.
Transformation.
To collectively transform minds, mindsets, industries and lives.
Clarity.
To always act with honesty, transparency and integrity.
Collaboration.
To champion collaboration over competition.
Innovation.
To push creative boundaries and inspire the wellness community.
Elevation.
To inspire one another to grow, expand and collectively make a bigger impact in the world.
Are you ready to join us on this journey and hear more about the SLC Collective...
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